News Media Lisa

Hello and welcome to your first choice for information on online media and marketing.  Here, you will find discussions on the latest media news as well as the latest technology news.

Whether you are new to the world of digital marketing or simply wish to advance your knowledge, you will find topics that appeal to you, covering a variety of facets of the latest in online marketing techniques.

Who Can Benefit from News Media Lisa

Content on this site featuring the latest media news will be useful to many business oriented individuals, including:

  • Internet Marketing Firms
  • Small Business Owners
  • Webmasters
  • Students of Marketing Classes
  • Marketing Professionals

Since the internet evolves so rapidly and can change without warning, keeping ahead of the curve is the only way to keep up with your competition.  Even professionals who do some or all of their work offline can benefit from an awareness of the latest in digital marketing.  Such individuals may discover that online advertising could benefit their company’s offline activities.

Topics You Will Find Here

This site covers the latest technology news as it relates to internet marketing.  It also touches upon many topics pertaining to the latest media news and tips.

Internet Marketing Basics

Numerous articles found on the site lay out the fundamental concepts of advertising and marketing on the web.  Those can include well-known conventions as well as some innovations that have just recently surfaced.  These marketing essentials include:

  • Internet Marketing
  • Email Marketing
  • Search Marketing, also referred to as Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)
  • Pay Per Click (PPC) Advertising
  • Pay Per Impression (PPM) Advertising
  • Bounce Rate (BR)
  • Press Releases
  • Analytics

Supplemental Internet Marketing

Many webmasters are already applying the general techniques aforementioned, and wish to delve into deeper levels of supplemental internet marketing, which can include:

  • Social Media Optimization (SMO)
  • Syndicated Content
  • RSS feeds
  • Contextual Advertising
  • Cross Branding
  • Sponsorships
  • Social Advertising
  • Affiliate Marketing
  • Social Networking

Community-Driven Internet Marketing:

Engaging consumers on a personal level can be accomplished using strategies that integrate your brand awareness into community-oriented websites.  These may be any of the following:

  • Forums
  • Podcasting
  • Blogs
  • Wiki
  • Live Streaming and Online Video
  • Voting Sites / Ratings Sites
  • Virtual Worlds (Online Gaming)

Basic, Intermediate and Advanced Information

The writers on New Media Lisa are avid professionals who work in the field of internet marketing and search marketing on a daily basis.  Here, they share their expertise in a practical and easy to understand manner.  Basic concepts are covered in detail, along with tips and tricks on how to make the most of your internet marketing and advertising endeavors.

You will also find some material which is slightly more complex and technical.  This can be of particular interest to those who already have a general understanding of internet marketing and are seeking to reach a new, intermediate knowledge level.

Web designers, coders and others may find some tips here that marketers may not find as useful, or may not be capable of comprehending due their lack of a technical background.